Shortest Video You Can Upload to Instagram
If you want to leverage Instagram for your make, you know how crucial videos are and what they can practice for you. Just given the number of dissimilar formats that Instagram has for videos and the introduction of new formats similar reels, it's tricky to keep a tab.
Hence, we've put together this guide that will get you up to speed with all the restrictions about video lengths, and so you tin nail your Instagram video strategy in 2022.
We've likewise added some pro-tips and templates from InVideo that will help y'all make the nearly of each video format.
Instagram video formats we'll cover today:
1. Instagram Feed Video
two. Instagram Story Video
3. IGTV Videos
4. Instagram Alive Video
v. Instagram Reel Videos
six. Instagram Video Ads
Let'southward get started!
1. Instagram Feed Video
Length: 3 Seconds- 60 Seconds
Resolution and aspect ratio: 1080×1920 / four:5
If you want to post a video on your Instagram feed or contour, you need to stay within the 60-second limit. If you have a video longer than a infinitesimal, yous must select a 60-second frame within the app, and post it on your feed.
The app'southward in-built editor allows you to trim the video and select your preferred office. From in that location, you can direct post it on your profile.
To practise this, select the '+' icon on your profile. Select the video you lot desire to post and select 'next.'
Click on the 'trim' section right next to the filters. Elevate the bar to your preferred 60-second video frame, and printing 'next.'
And there yous go.
Now you tin can post the video on your feed with an engaging explanation.
How to cut your long video into carousels?
You cannot e'er have a threescore-second video, sometimes you might have a video longer than that. But Instagram limits y'all to mail service the video.
What if we told yous, there'due south a hack around it?
You can cutting your long video into smaller ones to form a carousel postal service. Carousels allow you to put ten photos or videos in a single post, where your audience can swipe and view them all.
To practice this, you tin trim your original video into 1-infinitesimal clips using your phone's in-build editor. However, for finesse, we would recommend using a professional video editor like InVideo.
In one case you've trimmed all the videos, open the Instagram app. Tap on the '+' icon and select multiple videos through a modest icon on the correct. The carousel icon looks like multiple squares on elevation of each other. Through this, choose your trimmed videos in sequence and and then select 'next.' And yous're washed!
Pro Tip: 3 Things to go along in mind before you lot mail service on your feed
Your Instagram feed is like your visual lookbook. Here are 3 things to go on in mind before you think of ideas for your Instagram feed posts:
#1 - Annihilation you post here stays for a long fourth dimension and is visible to anyone who comes to your profile. This makes information technology necessary for y'all to focus on your content'south quality and relevance to your audition.
#2 - Every post affects your page'southward overall theme. Information technology needs to align with your brand's content and visual identity.
#3 - Past posting a video on your feed, you're request for your audience'southward time and attending. Give them content that's packed with valuable into and is designed professionally.
Here'due south an example of an Instagram feed video we did for our own Instagram channel.
Want to acquire more about how y'all can create a consistent visual identity for your brand? Check out this video for 10 easy tips.
Looking for more than video ideas for your Instagram posts? Check out these fifteen Instagram video ideas that you lot can become started with today.
2. Instagram Story Video
Length: Upto 15 seconds
Resolution and aspect ratio: 1080 x 1920 or ix:16
Instagram stories let you to post a video of upto 15 seconds. If you upload a longer video, it automatically chops it into individual videos of 15 seconds. However, information technology only cuts the video into four parts, which means you can upload only 60 seconds of video at large.
Once y'all upload the video, y'all tin can add together text, GIFs, stickers, music, or an boosted photo or video to the aforementioned story. You lot tin do this through the in-built story features.
If you want to record your story video, live within the app, hold the button while you record. It volition automatically create a maximum of 1-infinitesimal videos chopped into four parts of 15 seconds.
What if you lot desire to upload videos longer than a infinitesimal?
If you lot desire to upload videos longer than a minute, you can cut it in your camera gyre and post them as separate stories of 15-seconds each. We would suggest using InVideo for seamless editing.
Here are some Instagram story hacks to make your videos more interesting.
Pro Tip: 5 Ways to Become More Story Views for Your Videos
Instagram stories are gratis real manor for you to engage with your audience. Posting videos here tin invite letters from your followers and help them get involved with you lot on a deeper level. Look at these 5 means to become more than story views and date for your videos:
#one - Use relevant GIFs and stickers to brand your stories more interactive and visually appealing.
#2 - Using the poll and question stickers, involve your audition in your stories and share responses.
#3 - Give them a sneak peek into your life and piece of work past including some behind-the-scenes videos.
#4 - Show your face up on stories to engage and connect with your audience on a one-to-1 basis.
#5 - Create videos that are natively designed to fit the aspect ratio of the format (9:16) every bit opposed to just strength-fitting videos that were originally made for Instagram feed.
This could get cumbersome at times, simply with InVideo, you lot can simply duplicate a video to the native Instagram story size at the click of a push button.
Here's an example of how nosotros recreated this 1:one feed video into a native story video to give our audience a super immersive experience.
Instagram Feed Video
Instagram Story Video
Utilise this template for your brand
3. IGTV Videos
Length: Upto 10 minutes for regular accounts and 60 minutes for large/verified accounts.
Aspect ratio: 9:16 or 16:9
Instagram allows you to mail service long-form content on your feed as an IGTV video. You can upload a video of one infinitesimal to 10 minutes from your mobile device and 60 minutes from the estimator app.
When you lot mail an IGTV on your feed, your audience tin run into a preview of 15 seconds only. If they desire to keep watching it, they volition have to click on 'Go on watching.'
To brand your audience want to sentry the entire video after the preview, you need to optimize the first 5-ten seconds.
One way of doing this is that y'all will forepart-load your all-time insight or office from the video and identify it in the beginning so that it immediately catches people's attention and compels them to watch the entire piece.
For example, GaryVee picks up the most valuable piece of his video and places it in the beginning 5 seconds with his signature mark.
Here's another example of Simon Sinek front-loading the main crux of his chat to give you a sense of the value you lot will derive if you watch the whole video.
Pro Tips to create more engaging IGTV videos:
#1 - Add together captions to your videos
With IGTV, yous're posting content of a college duration, demanding more of your audition'due south attention. If you desire to go along them engaged and prevent drop-offs, add together captions to your videos.
You can add captions using InVideo's online editor in less than ten minutes - making your video more accessible to a wider audition.
It makes it piece of cake for users to navigate your video and get what you're proverb with greater understanding. You tin easily add together captions to your IGTV videos, using InVideo.
#2 - Use a branded IGTV cover
When you post an IGTV video, you tin can either choose a frame for your video every bit the cover or upload one from your camera roll. This cover volition announced on your feed before a user starts watching the video.
To align it with your make'due south identity and your contour's visual artful, combine your brand colors and create an IGTV embrace template using a elementary tool like Canva.
Tip #3 - Optimize your championship, explanation, and hashtags
Different other videos on Instagram, IGTV lets you add a title to your video. Brand certain you add a compelling title that sums up the topic. In the explanation, mention the things you discussed in bullet points. You can also add together timestamps here to make it easier for your audience to navigate through the video.
Last just not least, utilise the virtually optimal hashtags to maximize the reach for your videos.
Desire to know more about finding the right hashtags? Check out this video.
4. Instagram Live Video
Length: Upto four hours
Resolution and attribute ratio: 1080 x 1920 or 9:sixteen
Till the first half of 2020, Instagram restricted users to become live for a maximum of sixty minutes, just like Facebook. Nevertheless, they've at present increased the duration from threescore minutes to 4 hours which gives usa an astonishing opportunity to interact with our audience for a significant catamenia of time.
Nonetheless, if you want to go alive for more than 4 hours, all you've got to exercise is restart your alive session at the terminate of the first one and you can choice up where y'all left off.
Some other alter introduced recently is that you now take the ability to go live with 4 people. Earlier, if you were hosting a alive session, yous could only invite one person as a invitee. Now, you lot can invite upwards to three people and thus, practice a session with four people on the live giving you the ability to tap into their respective audiences.
You can besides share and save your Instagram live session as an IGTV on your feed for your audience to lookout a replay.
Pro Tip: v Means to get more Instagram Alive Viewers
The live feature is a great style to interact and interact with other creators in your field, and with your audience. More viewers mean more engagement and a adventure of getting more followers and profile visits.
You tin can run into the number of people who attended your live session as shortly as information technology ends.
Let's run across how you can concenter a college number of viewers.
#1 - Give your audience a sneak peek of what's in it for them with a story reveal of the topic and some bullet points.
#two - Use the inaugural feature on your story to invite people to nourish the live session.
#3 - Share your Instagram live timings and details on other social media platforms and relevant groups to invite more people.
#iv - Ready a poster if you're doing a live session with a guest and ask them to share it on their profile.
For example, see how Pitchground uses their posters equally thumbnails while posting the live session to IGTV.
#5 - Utilise a question sticker on your story to ask people some questions yous should answer during the live. Chances are they will attend if they've asked you a question.
Desire to know how yous tin apply Instagram live for business? Watch this video for everything yous need to know almost going alive on Instagram.
v. Instagram Reel Videos
Length: Upto 30 seconds
Resolution and attribute ratio: 1080 x 1920 or nine:16
Instagram's newest addition- Reels lets you provide super snackable 30-sec videos
You tin upload a video from your photographic camera roll, or y'all tin shoot it within the app. Yous can use filters, slo-mo effects, or add music. The reels feature also allows you to shoot in breaks to set a timer and shoot in dissimilar locations, attires, or however y'all desire. Even if you're uploading a pre-recorded video, you tin combine other parts or videos to form a unmarried reel.
You can besides brand the nearly of these ready-to-utilize templates on InVideo that allows you to create engaging Reels in less than 10 minutes!
Here's a detailed tutorial on how you can brand the most of Reels:
Pro Tip: The Best Kind of Content for Reels
Reels are exploding on Instagram, and if y'all want to leverage that for your folio, get-go creating them now. Hither are some easy content ideas for yous:
- Cover your audience'southward common pain points.
- Talk about updates in your manufacture.
- Talk about your learnings and inspirations.
- Share lists of your favourite tools, books, creators, etc.
- Share tutorials, tips, and tricks.
Want to acquire how yous can get massive accomplish for your brand via reels? Lookout this video.
6. Instagram Video Ads
one. Feed Video Ad
Length: Upto 60 seconds
Resolution and aspect ratio: 1080×1920 or 4:5
When you post video ads on your feed, they go stacked between your regular feed posts. Y'all volition see ads on your feed with a 'sponsored' title under the proper noun and a phone call-to-activity like 'Sign up now' or 'View more.'
You lot can either choose to post a single video ad of 60 seconds or a maximum of x slides equally part of a carousel. This allows you to engage your reader for a longer time. It'due south more than or less similar a long-form sales page which can event in conversions. Check out these ready-to-become video advertizing templates that you can use to churn out pollex-stopping video ads for your brand in minutes.
Pro Tip: Best Practices for Feed Video Ads
To stop people from scrolling and ensure they take the desired activeness, hither are some actionable best practices for feed video ads:
#1 - Videos are muted by default, so consider adding captions to your videos.
For example, here's how GaryVee adds captions to his videos.
#ii - Accept a hook in the commencement 5 seconds, or you lose them.
Here's a classic instance of how Netflix hooks its audience in the kickoff 10 seconds.
#three - Don't promote the offering, promote the benefits.
#4 - Optimize the thumbnail to attract more than audience
Here'southward an instance of how Jay Shetty uses a consistent thumbnail template for his videos.
#5 - Add a clear and compelling call-to-action
2. Story Video Advertisement
Length: Upto 15 seconds
Resolution and aspect ratio: 1080×1920 or 9:16
Instagram story ads allow you to add either one story of 15-seconds or a carousel story of 150 seconds. They are placed in between organic stories, and you lot tin can see them while casually swiping your follower stories.
Y'all can add 10 story cards of fifteen seconds each. However, Instagram shows the user merely iii stories by default, afterwards which they tin can cull to watch more than with the 'Expand story' CTA.
These ads cover the entire space and take the option of taking the user to your contour, a landing page, or a direct message through the CTA.
Since these videos testify up between organic stories, your beginning carte or the offset v-seconds need to be very bonny and compelling, then your audition continues watching or takes the desired action.
Pro Tip: All-time Practices for Story Ads
With story ads, you want to get swipes and conversions so hither are some best practices to optimize your ads:
#ane - Position your text strategically because you lot already have 'sponsored' text on the acme and 'swipe up' text at the bottom.
#2 - Attempt and show a human face instead of an all-text video advertizement to make it more relatable.
#3 - Perform A/B testing to meet what works.
#4 - Brand your ads with colour and font consistency.
This story ad by Spotify uses the bright color combination like in their app advertisements, consistent font, and their logo. It reflects the consistency in brand personality across channels.
#5 - Add music and captions to brand it more than engaging.
Hither's a very proficient example where Jay Shetty used music and captions to amplify the messaging of his video.
Want to leverage Instagram story ads for your brand, only don't know how to create PRO story videos? Cheque out our ready-to-go Instagram story advertizement templates that will enable you to create thumb-stopping video ads in mins even if you lot've never edited a video before.
Wrapping information technology upward
Now that y'all know all the specifications + best practices for each video type, it's time for you lot to execute and make the most of Instagram videos for your brand in 2022.
You also take at your disposal more than than 5000 ready-to-employ templates and InVideo 's intuitive online editor to create engaging videos for Instagram.
If yous are looking to get feedback on your Instagram videos or have whatsoever farther questions, come go on the discussion on the InVideo customs– a prophylactic space for you to connect with and learn from 20K other marketers, creators, and business owners just like yourself.
Plant this article helpful? Delight do share it with your friends and peers who are looking to get started with Instagram videos.
Source: https://invideo.io/blog/instagram-video-length/
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